Marketing and Promotion
The Canadian Lobster Brand
We help our members promote Canadian Lobster as the best in the world. Our team of designers, writers, and content producers develop fresh, appealing materials to show up with high visibility in the global market.
- We help key audiences to understand why it’s important to seek out quality and not strictly price when buying lobster
- We promote Canadian lobster as the best in the world for new audiences and their retail stores, restaurant menus, and home tables
- We build recognition of the Canadian Lobster brand and support the marketing efforts of the industry and member provinces
Our brand was created with extensive industry reflection and feedback to champion the pride we take in our Place, People, Product and Process.
Our Mission
Download PDFCanadian Lobster Branding
We encourage all our members and industry stakeholders to download and use the logos and to incorporate our content to boost their own marketing initiatives.
Brandmark and Logo
Use the Canadian lobster brandmark or logo depicted below in marketing and promotional materials. The brandmark is available in a number of different formats and can be downloaded from the LCC site below. Please ensure that the following brand standards are maintained:
DownloadBrand Standards
Coming soonPromotional Products
To order great looking promotional products with the Canadian Lobster Logo like the ones shown below (as well as other products) contact:
Dave Edgecombe
The Embroidered Edge
edge1@theembroideryedge.com
902-449-7889
Food Service Resources
Succulent and sweet, Canadian lobster is one of the most sought-after seafood in the world. Known as ‘The King of Seafood,’ the Homarus Americanus is prized for its hard shell, full-meat qualities and large claws.
Found in the pure and icy waters of Canada’s Atlantic Ocean, Canadian lobster is one of the most delicious and nutritious sources of protein you can find. It’s the star of any gathering, no matter how simple or how fancy — whether accompanied with just butter or in a recipe developed with the creativity of the world’s most inventive chefs. Canada’s lobster fishery is sustainable and steeped in tradition, with independent fishermen harvesting your plate from the wild.
For those in the food service industry and lobster aficionados alike, here are some great resources and recipes featuring Canadian lobster.
Trade Resources
Bring the Lobster Council of Canada with you to trade shows, trade missions or meetings with buyers or importers.
Digital copies are available here:
Coming soon
More to explore
Our Industry
Lobster 101
