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Marketing and Promotion

The Canadian Lobster Brand

We help our members promote Canadian Lobster as the best in the world. Our team of designers, writers, and content producers develop fresh, appealing materials to show up with high visibility in the global market.

  • We help key audiences to understand why it’s important to seek out quality and not strictly price when buying lobster
  • We promote Canadian lobster as the best in the world for new audiences and their retail stores, restaurant menus, and home tables
  • We build recognition of the Canadian Lobster brand and support the marketing efforts of the industry and member provinces

Our brand was created with extensive industry reflection and feedback to champion the pride we take in our Place, People, Product and Process.

Our Mission

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Canadian Lobster Branding

We encourage all our members and industry stakeholders to download and use the logos and to incorporate our content to boost their own marketing initiatives.

Brandmark and Logo

Use the Canadian lobster brandmark or logo depicted below in marketing and promotional materials. The brandmark is available in a number of different formats and can be downloaded from the LCC site below. Please ensure that the following brand standards are maintained:


Brand Standards

Coming soon

Promotional Products

To order great looking promotional products with the Canadian Lobster Logo like the ones shown below (as well as other products) contact:

Dave Edgecombe
The Embroidered Edge

Food Service Resources

Succulent and sweet, Canadian lobster is one of the most sought-after seafood in the world. Known as ‘The King of Seafood,’ the Homarus Americanus is prized for its hard shell, full-meat qualities and large claws.

Found in the pure and icy waters of Canada’s Atlantic Ocean, Canadian lobster is one of the most delicious and nutritious sources of protein you can find. It’s the star of any gathering, no matter how simple or how fancy — whether accompanied with just butter or in a recipe developed with the creativity of the world’s most inventive chefs. Canada’s lobster fishery is sustainable and steeped in tradition, with independent fishermen harvesting your plate from the wild.

For those in the food service industry and lobster aficionados alike, here are some great resources and recipes featuring Canadian lobster.

Trade Resources

Bring the Lobster Council of Canada with you to trade shows, trade missions or meetings with buyers or importers.

Digital copies are available here:

Coming soon

More to explore

Buy Lobster

Want to try Canadian lobster? Find a supplier here.

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Our Industry

The Lobster Council of Canada unites the industry to advocate for communities, market access, sustainability and education.

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Lobster 101

Learn all about Canadian lobster: from types of products to how to store and prepare (and how to avoid those claws!)

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All About Lobster

Learn all about Canadian lobster, the nutritious, sustainable pride of Atlantic Canada.

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